The people of Kyushu who have for many a year carried on with their lives while coexisting with active volcanos are a passionate people. In this land, the origin of the ingenuity employed to live in safety and prosperity, believing in the “excitement” just ahead in order to coexist with nature, is the flame of feelings such as curiosity and passion which constantly desires “More, more!” in terms of what one has been given.
Behind the foodstuffs, seasonings and cooking methods that support the traditional food culture of each area we can feel the indubitable passion of the creators.
This attitude is essential when taking on the challenge of new foodstuffs and production methods. What has gone into these products is not simply time but also the overwhelming passion of the creators, and this is the reason behind Kyushu’s foods being “Oishii.”